The Sound of Innovation

Walking into the Optimal Design offices, a subtle shushing noise fills the air. The sound is gentle enough that you may not even notice it. But, if you do, what you’re hearing is a white noise generator. White noise is a humming sound, similar to one produced by an air conditioner. It is a combination Read More

Best Place To Work: What Does it Mean?

May 5, 2016   As Co-Founder and Chief Marketing Officer of Optimal Design, a tech innovation firm and strategic consultancy, I was proud to see we were recently named one of 2016 Best Places to Work in Illinois. But I couldn’t help but wonder, apart from the obvious recognition, what does it mean? Many of Read More

How Important are a Product’s Aesthetics?

Consider this.  A study performed by the Hitachi Design Center found that more beautiful appearing products were perceived to be easier to use than those that had less visual appeal. This was true even if the user had more difficulty interacting with the more visually appealing design. What does this mean for your product?  A customer Read More

The Importance of Tolerance Analysis

March 20, 2013 Designing for manufacturability doesn’t end with adding draft and parting line geometries to a CAD database.  Sound engineering demands a complete tolerance analysis to ensure good fit of parts coming from production processes. Doing so can also bring forward a host of other issues that need to be addressed, such as what Read More