OD’s Joe Kreidler and Matt Heins were recently featured in Digital Engineering about the need for an integrated approach when it comes to the Internet of Things:
Peruse the market, and you’ll find a growing list of vendors touting their “Internet of Things (IoT) platforms.” These companies range from public cloud vendors and purveyors of traditional business middleware platforms to networking hardware and enterprise resource planning (ERP) software suppliers. In the end, you’re left scratching your head because these companies offer only part of the capabilities needed to develop IoT products….
This battle over the composition of development platforms centers on differences of perspective and emphasis. The market simply cannot agree on whether platforms should be hardware-centric, software-centric or a mixture of both.
“There is a mix of development platforms available in the marketplace,” says Joe Kreidler, director of Electrical and Software Engineering at Optimal Designs. “Many IoT development kits are hardware-based, with supporting software development kits (SDKs), such as Intel’s Edison IoT development platform. Some development platforms are software only, like Amazon’s IoT platform, which provides an SDK that the developer must port and embed into their device.”
For the full article on Digital Engineering, visit http://www.digitaleng.news/de/a-patchwork-of-technologies/
Optimal Design has been awarded the Top 10 Fastest Growing IoT Solution Provider Companies. The “Internet of things” (IoT) has become an important topic of discussion both in the workplace and outside. IoT as a concept is going to change the way people live and businesses operate. Globally proclaimed as the next big thing, it is expected to grow more than $7 trillion by 2020. Ironically, most companies have only just begun to tap into this multi-trillion dollar market. Fortunately, Optimal Design has been at the forefront of this technological revolution for the past 15 years and can help businesses navigate with speed, ingenuity, and success. ‘Innovate For Life’ – this is Optimal’s core promise – and there’s no better platform for delivering that promise than IoT.
Optimal Design is an award winning technology focused product development and tech consulting firm specializing in the design and engineering of Mobile Products, Virtual Reality Systems, and Devices for the Internet of Things. The company, headquartered in the Chicago suburbs, is focused on driving a simplified, connected world involving ubiquitous and intelligent IoT systems that Advance Human Ability. Optimal Design’s IoT products portfolio is truly Innovation Unleashed, and their services in technology R&D, Industrial Design, Engineering, Software, and Rapid Prototyping are unmatched.
The CES 2017 Tech Trends Report is here! From Sleep Tech to children’s toys – this year is all about connectivity.
Click the image below to see the full report.
To showcase its creative side and to give clients an oasis for ideas, Optimal Design launches cutting edge Design Studio just steps from Union Station.
FOR IMMEDIATE RELEASE 9 A.M. CDT, December 12, 2016
(Arlington Heights, IL) Pre-eminent product development firm Optimal Design announced today they are opening a fresh new design studio in downtown Chicago close to Union Station. “The concept is simple,” says Joe Wascow, Chief Marketing Officer and Co-Founder at Optimal Design. “Our space is a break from the mundane corporate grind. It’s a state of the art idea factory that engages bold thinking, client collaboration and drives innovation.” Wascow explains further, “One of our key differentiators is speed to market. This relies heavily on our ability to think quickly, unleash creativity and develop first to the world technology. Our new design studio delivers all three, and it’s fun! We like to think of it as a behind the scenes innovation experience.”
Much of Optimal’s success has been a direct result of their forward thinking vision – to innovate for life, for their client’s, their customers, their employees, the world. “Our new office space is the physical representation of our vision and the epicenter of innovation. It brings us closer to our customers and the thriving talent Chicago has to offer.” Wascow’s enthusiasm is understandable. As leaders in their industry, the new location is just one more way Optimal Design pushes the boundaries of innovation to help their clients succeed. The office is set to open on December 14, 2016 and is sure to ring in a successful New Year.
The office is located at: Optimal Design, 566 W. Adams Street, Suite 330, Chicago, IL 60661.
Putting employees first is what great brands do. Optimal Design employee experience ranks top in the state.
FOR IMMEDIATE RELEASE 9 A.M. CDT, April , 2016
(Arlington Heights, IL) Award winning product development and tech consulting firm Optimal Design announced today they were recently named one of 2016 Best Places to Work in Illinois.
The awards program began in 2006 and is promoted by The Daily Herald Business Ledger in partnership with the Human Resources Management Association of Chicago (HRMAC), the Illinois Chamber of Commerce, MRA-The Management Association, the Small Business Advocacy Council, the Greater Oak Brook Chamber of Commerce and Best Companies Group.
This statewide survey and awards program was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses.
Companies from across the state entered the two-part process to determine the Best Places to Work in Illinois. The first part consisted of evaluating each nominated company’s workplace policies, practices, and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation.
“To be recognized by this award and endorsed by our employees is such an honor,” says Joe Wascow, Chief Marketing Officer and Co-Founder at Optimal Design. “It has always been our goal to build a best in class brand and to service our clients who rank among the world’s leading innovators,” Wascow continues. “But you can’t build a great brand if you don’t behave like one. Our employees deliver our brand promise each day – To Advance Human Ability – and we want to keep that same promise to them, to make them better, to innovate for life. It’s a cause that benefits us all, and it’s what makes us a Best Place to Work. We are truly grateful for this recognition.”
Optimal Design will be recognized and honored at the Best Places to Work in Illinois awards ceremony coordinated by The Daily Herald Business Ledger on May 26 and will be profiled in a special publication on June 27. The final rankings will be announced at the event and announced on the Business Ledger website (www.dhbusinessledger.com).
For more information on the Best Places to Work in Illinois program, visit www.BestPlacestoWorkinIL.com or contact Katie Smith at 877-455-2159.
ABOUT Optimal Design
Optimal Design is an award-winning product development and tech consulting firm specializing in the design and engineering of Mobile Products, Virtual Reality Systems and devices for the Internet of Things. Much of their success is attributable to their keen analysis of profitable tech spaces and Optimal’s integrated and in-house services include technology R&D, industrial design, mechanical and electrical engineering, software development, prototyping and production sourcing. With a key role in over 150 patents over the past 15 years, Optimal brings a proven track record in creating intellectual property that protects the client’s investment. Please contact firstname.lastname@example.org or
visit http://www.optimaldesignco.com to learn more.
Internet of Things North America Conference 2015, April 13-14th, Chicago, IL – Renaissance Schaumburg Hotel and Convention Center Booth – 901
Internet of Things North America is an innovative event covering advanced connectivity and cloud based monitoring/control of devices, facilities, automobiles and enterprise operations.
We invite you to visit us at our booth 901 for an informative dialog with our staff. Learn how utilizing Optimal Design as a product development partner can benefit you, while learning more about Optimal’s vertically-integrated services, capabilities, and design experience.
Selected from record-breaking number of submissions, Optimal Design is the stand out global winner for its fresh, innovative design of an old classic.
FOR IMMEDIATE RELEASE 9 A.M. CDT, April 1st, 2016
(Arlington Heights, IL) Award winning product development and tech consulting firm Optimal Design announced today they have made global headlines with their Red Dot Award: Product Design 2016 for the industrial design and styling of the Singer SE300 sewing machine.
“We couldn’t be more proud,” says Joe Wascow, Chief Marketing Officer and Co-Founder at Optimal Design. “To be among the best global brands as one of the most innovative product designers in the world is truly an honor.” The prestige of the award is based on the sheer number of participants (in 2015, the Awards received 4,680 entries from 61 countries, by 285 design institutions, 400 companies, and 3,197 designers), but also on the privileges bestowed upon the winners. The Red Dot Award winners are exhibited in three leading design museums across the world: in Essen (Germany), Taipei (Taiwan), and Singapore. It is one of the most significant awards in the professional design world today.
“This kind of recognition has been a long time dream of ours,” explains Wascow. “We pride ourselves to be a company who innovates for life: for our clients, their customers, our employees, the world. Innovation has no limits and neither do we.”
Such a high honor for such a simple product doesn’t surprise Wascow. “There’s no such thing as too simple. Simplicity is the byproduct of complexity and innovation. If you approach industrial design as a silhouette with a story you’re going to achieve far better results. Know the story and you can create a product that clicks.” And click it does. The Singer sewing machine is poised to continue representing the spirit of practical design and creative innovation that the brand is known for.
Patrick McVey, Optimal’s Lead Industrial Designer explains it well, “The story of the Singer SE300 is one of friendship, not utility. It is not the typical boxy machine you might expect. Its soft edges and creases frame the surface and give it personality and motion. Our design establishes a beautiful silhouette from every angle with controls that are easy to use and easy to love. In the end, it’s a friendly companion you can enjoy for decades.”
Expect to see a lot more of the Singer SE300 sewing machine in 2016 and Optimal Design. Wascow says it best, “This award is only the beginning of what we can achieve. We are so grateful for the Red Dot recognition and look forward to creating more of Life’s Innovations.”
In an exclusive partnership, Optimal Design develops groundbreaking technology with Utah based Virtual Reality company THE VOID who will debut mind blowing blended reality experience at prestigious TED Conference in Vancouver.
FOR IMMEDIATE RELEASE 9 A.M. CDT, February 1, 2016 (Arlington Heights, IL) Award winning product development and tech consulting firm Optimal Design announced today their Virtual Reality innovation that powers THE VOID’s blended reality experience will debut at the TED2016 world conference on “Technology, Entertainment and Design” to be held in Vancouver, BC this February.
“This is truly innovation unleashed,” says Joe Wascow, Chief Marketing Officer and Founder at Optimal Design. “Together with our partners at THE VOID we have created a virtual reality experience you can actually touch and feel.” This unprecedented innovation can best be described as a blended reality experience that combines physical space and virtual worlds like never before.
“It transports users to other dimensions,” explains Wascow. “Allowing them to sense their virtual space as though their everyday reality has fallen away – whether a soft breeze on your face, a sudden rush of a wind, or the heat from a flame – no detail goes untouched, no adventure unlived.” Optimal Design engineered the “Rapture” hardware that powers the experience – both the Rapture Head Mounted Display and the Rapture Haptic Vest – two innovations that make this undertaking possible and will change the Virtual Reality landscape forever.
Initial pilots have been met with wondrous enthusiasm and Optimal Design expects to see the technology take off in 2016 with THE VOID’s first Virtual Reality center opening later this year. “It’s not your typical day at the park and we can’t wait to unveil to the world what we have been working on,” says Wascow with understandable excitement. Optimal Design has always used its impressive tech expertise and knowledge of product development to help their clients succeed and this partnership is no exception.
“What began as a challenge to fulfill THE VOID’s bold vision has turned into a rallying passion. We come to work each day excited to push the boundaries of innovation in support of their goals,” Wascow says of the partnership. “First to The World is our forte and working with partners like THE VOID who at their core see the world in infinite dimensions is so rewarding.”
Optimal Design is known for creating some of the most innovative and commercially successful products ever seen. “It just makes sense,” explains Wascow. “People want new experiences, but they don’t always have the opportunity or budgets to access them. This technology puts adventure into the hands of the everyday user, opening minds and changing perspectives, and that’s just the beginning of what it can accomplish. We can’t think of a better partner than THE VOID or a better venue than TED to showcase this groundbreaking vision.”
Optimal Design analyzes 2016’s Top Trends! From drones you can fly in to fashionable wearables- there’s something for everyone! Proud to see some of our partners on the list.
Click the image below to check out the full report!
Just in time for Christmas, Optimal Design gives its clients a great gift – a new location with all the vitality Chicago has to offer – without sacrificing the personal touch Optimal is famous for.
FOR IMMEDIATE RELEASE 9 A.M. CDT, December 15, 2015
(Arlington Heights, IL) Pre-eminent product development firm Optimal Design announced today they are opening a new office in the heart of downtown Chicago to meet the growing demand of their client base. “This is an exciting time,” says Joe Wascow, Chief Marketing Officer and Co-Founder at Optimal Design. The office is set to open on December 21, 2015, just in time for Christmas. “There’s a lot to celebrate. For the past thirteen years we have created some of the most innovative and commercially successful products in the world, pushing the boundaries of innovation to help our clients succeed,” Wascow explains.
Much of Optimal’s success has been a direct result of their forward thinking vision – to focus on what they call their “triangle of innovation” – Internet of Things, Virtual Reality and Wearables – three tech sector markets with endless promise. “It has always been our goal to partner with tech sector innovative companies who see the benefit of these profitable markets,” says Wascow. “Seeing that vision come to life is so rewarding. We come to work each day excited to bring brand new concepts to the market that help solve the world’s problems.”
Optimal’s expansion signals their leadership position in the product development market. “Our clients are some of the most forward thinking, creative minds of this century and we are proud to partner with them,” states Wascow. “Opening this office is like bringing a piece of Silicon Valley to Chicago. It gives our clients access to this thriving commercial center and taps into some of the most innovative minds available today.” Wascow is understandably optimistic about the future. “As we move forward, everything we do is about Advancing Human Ability – our employees, our clients, and their customers. This new office brings us one step closer to achieving that.”
With access to some of the best talent in technology, surrounded by thriving commerce and cutting edge innovations, Optimal Design, and their clients, are sure to experience continued success in 2016. Their new office is located at: Optimal Design, 700 N. Green Street, Suite 506, Chicago, IL 60642.