Position Tech approached Optimal Design with a great idea: develop football cleats that can be customized and enhance the required skill sets for a particular position on the field. Our designer’s and engineers took the challenge and generated a disruptive innovation, the first position specific cleat system that enhances agility, balance, power and speed. The system also allows the users to customize the combination of the different skills to suit their individual and position needs. The cleat designs were proven by Boise State to provide a 20% increase in traction over traditional cleats. Through creative concept work, robust engineering, and a deep knowledge in design for manufacturing, Optimal Design was able to help Position Tech get to market fast. Please check out their website at http://position-tech.com/ to learn more.