Proxfinity Smart Badge Wearable


Proxfinity contracted Optimal Design for the development of their first product, the Proxfinity Smart Badge. The device is the first of its kind: a wearable focused on facilitating networking at business events. The Proxfinity Smart Badge employs BLE mesh wireless technology and cutting-edge algorithms that increase employee engagement, quantify networking efficiency, and measure impact of face-to-face interactions, with the end goal of fostering sustained collaboration within organizations. The Optimal Design team lead the program from early user research and prototyping, to a production-ready design.

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