Optimal Design

Blue Sky Moments

Optimal Design’s Air Purifier Concept

Optimal Design is constantly rethinking products that are a part of our every day life. We thought we could make some improvements on the design of current Air Purifiers. We decided to avoid the distraction of LEDs blinking lights to indicate status and decided to make a simple manual way of turning the device on… [Read More]

New Design for EZ Pass

We love our Illinois Tollway and it has allowed us to have some of the most talented engineers in the Chicagoland Area. As much as we love our Tollways (and paying the tolls too, of course) the one thing we felt had some room for improvement was the bulky off-white EZ Pass puck. This is… [Read More]

Smartphone Concept – Rugged and LED Notifications

We wanted to create a really cool smartphone that made a loud statement. You can’t make statement with a device that works for ALL people. We wanted to be bold and have fun. This is our Rugged Smartphone concept with built in LED notifications. (click on an image to view in more detail)

Smart Watch Concept

(click on an image to view in more detail) As a highly personal device. MOOV smart watch makes it extremely simple for users to change customized straps to fit their styles. You are not strapped with only one style anymore.