HeyJoe Coffee

After one of the most successful crowdfunding campaigns yet, Hey Joe Coffee was in search of a knowledgeable development partner to bring their idea to life. They turned to Optimal Design to develop GoJoe, the world’s first smart brew coffee mug, from concept to production. The GoJoe gives the everyday coffee drinker the ability to brew and heat fresh coffee on the go with the push of a button.



  • Industrial Design
  • Electrical Engineering
  • Mechanical Engineering
  • Software Development
  • Prototyping


Program Highlights

  • Responsible for complete technology development and integration
  • Custom battery operated heating system design
  • Packaging of electronics and heating element
  • Power study and battery management system analysis
  • Thermal testing and analysis
  • In-house prototyping, including custom heating element
  • Development of battery locking mechanism