UI/UX and Industrial Design

Design is in our DNA. We believe that useful, unique and inspired design begins with understanding the end user. Our award-winning team of industrial designers and UX specialists are skilled in all aspects of design, from early research efforts to developing comprehensive visual brand language strategies.

We strive to provide manufacturable designs that offer a meaningful experience to the end customer, with the ultimate goal of getting you from blank page to robust solutions with speed and accuracy.

We begin with the end in mind by digging deep: studying societal and market trends, ethnographics, competitive forces and, most importantly, conducting observational research of your end user. We use these insights to design elegant and intuitive experiences that drive customer engagement and deliver meaningful impact for our clients.

At Optimal Design, a Deloitte business, we never allow our tools to drive our design intent, which is why we insist that our designers have powerful surfacing capabilities. Design can be used to make products look tough, small, technical, easy-to-clean, etc. When updating legacy brands, our designs can help you align new products with your current offerings or re-shape your entire product line. We understand what it takes to create a consistent and powerful brand language. At Optimal Design, a Deloitte business, there’s no distinction between design and engineering. Our industrial designers work in tandem with our engineers so that product designs are realistic, cost-effective and ready for manufacture.

Design Research & Strategy

  • Field Observations and Stakeholder Interviews
  • User Experience and Human Factors Analysis
  • Principles to Guide Design and Development

Industrial Design

  • Multidisciplinary Idea Generation
  • Concept Development
  • Materials & Finishes
  • Advanced Surfacing

User Interface Design

  • User Journey & Wireframe Development
  • Digital Rapid Prototyping
  • Hardware Interface Design & Specification
  • Mobile App Development

Brand Development

  • Competitive Landscape Analysis
  • Visual Brand Language Design
  • Visual Communication & Logo Development
  • Platform & Accessory Brand Strategy