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3/30/2012
Alexandria, VA- March 29, 2012–Optiva®’s new SpellBrite™ Signage System beat out 31 other innovations at the ISA International Sign Expo 2012 to earn the title of Best New Product. SpellBrite™ offers interlocking letters that allow changeable messaging in LED lights. The new product will be available in mid-May.
“With so many amazing products competing at Expo, the competition was tough,” said Lori Anderson, ISA president and CEO. “But SpellBrite™ clearly made an impact on attendees to earn this designation. This competition is just one of the ways that ISA International Sign Expo continues to introduce tens of thousands of sign professionals to the latest products.”
The competition was held as part of ISA International Sign Expo 2012, which wrapped up last week in Orlando. The Expo floor showcases the diversity of the on-premise sign industry, ranging from neon to dynamic digital signage.
The Best New Product Competition is one of the highlights of the ISA International Sign Expo, where attendees can see a variety of new products that can shape and improve the on-premise sign industry. This year, a record number of entries participated. Attendees were able to visit the products on the Expo floor and then vote via text messaging.